Next International Brands Limited Launches Russian Standard Vodka In Nigeria

NEXT International Brands Limited, marketers of premium wines and spirits recently introduced Russia’s No. 1 premium Vodka, Russian Standard Vodka (RSV) into the Nigeria market. Russian Standard Vodka; with its natural ingredients brought together at the state-of-the art distillery in St Petersburg, passing through a proprietary distillation process more than 200 times to arrive at a state of near-celestial purity and smoothness which prides itself as the standard expected of Vodka.

Backed by a rich Russian heritage and complex technology since 1894, Russian Standard Vodka is the way Vodka should be. The Russian Standard Vodka variants in the market are Russian Standard Platinum, Russian Standard Gold and Russian Standard Original.

The Managing Director, Next International Brands Limited, Mr. Wale Dosunmu stated, “We are excited to bring this sophistication and distinct offering to the Nigerian consumers(as is already being enjoyed in over 80 countries across the world) which is to truly raise the standard and vodka experience in Nigeria. Since its short entry, Russian Standard Vodka has gained a lot of acceptance from socialites and top consumers”.

He added that the brand had engaged 2 celebrities, former BB Africa winner and top presenter – Uti Nwachukwu and The Melanin Queen and Screen diva, Linda Osifo to take consumers on a series of pre-reveal puzzles showing the brand’s top of the shelf positioning around the world with associations and placements in top movies and entertainment materials. The brand will soon be having an online unveil party to be anchored by the popular DJ Kaywise.