Billionaire Ehud Arye Laniado has died after ‘suffering a heart attack’ during a penis enlargement operation in Paris, Belgian media reported.

The 65-year-old diamond trader was at an unidentified private clinic on the Avenue des Champs-Elysees, on Saturday, when complications during surgery, proved fatal.

Laniado’s heart attack happened when a substance was injected into his penis. An old friend of his said that Laniado was “always focused on his appearance and how others perceived him”.

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